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Digital Marketing & Search Engine Optimization Training
SEO

This Is Why Having An SEO Expert Is So Important For Any Company In 2017

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Search Engine Optimization is an important component of a company’s marketing campaign. If you want to establish a powerful online presence by ranking well on search engine results pages, you need the help of a full-time SEO expert. Getting to the first page of Google’s, Yahoo’s or Bing’s search results is no easy task considering the staggering amount of competition out there today. The task is made even harder by the constant algorithm updates made by the major search engines on the internet.

Unlike other marketing niches such as print advertising, copywriting etc, SEO is an entity that is always changing. The landscape is not still, which means that SEO professionals always have to be up to date with strategies that are working and those that have stopped working. The lifetime of any given strategy could last years or just weeks. A regular person with no knowledge of how links work or the history of the SEO industry is not likely to understand a safe SEO tactic vs an unsafe one that could get your website penalized! So make the right choice by getting a reputable SEO Agency and hire these professionals to do it for you! They have extensive reviews online and have proven the consistency of their work and results.

Numerous studies have shown that more than half of search engine users do not go past the first page of search results. Almost 75 percent of these users will visit the website featured as the first search result. Having a search engine optimization consultant is the only way a company can get to the first page of search results let alone becoming the first search result. Here are three reasons why getting SEO consultation is so important for any company in 2017.

Save Valuable Time

Trying to juggle SEO and running your company is not the wisest of ideas. Search engine optimization can be a time-consuming activity especially if you do not have prior knowledge and experience in online marketing. Outsourcing SEO tasks to professionals will save your company a lot of precious time that can be used on more productive activities such as serving clients and expanding the business. An SEO adelaide company can help you with getting local traffic to your business website and generate leads and phone calls without having to pay extensive advertising costs year after year!

Get The Right SEO Expertise

SEO report on a laptop screen

Working with an experienced SEO specialist guarantees that you will benefit from the industry’s best search engine optimization strategies and practices. An SEO expert can come up with a tailor-made optimization campaign for your company website. They can also help with analyzing the performance of your website in terms of reaching out to your target audience. Technical work such as keyword research and competitor analysis can be easily taken care of by a qualified professional.

Get An SEO Report

Before you invest any money into search engine optimization, the first step you should take is get educated about where your website is currently positioned. This is a matter of identifying keywords that you want to be shown for in Google. Now, you may think that you already know your keywords, but there’s more that goes into it.

The keywords you think you should target, may not be the best ones in your market. It depends on how many searches those keywords are getting per month. The more the searches, the better ROI you could get by ranking for them. It also depends on where you are currently ranking for those keywords. Moving you from page 3 of Google to page 1 would be much faster than moving you from page 9. Generate an SEO report to see what your website’s SEO is like.

Save Your Money

It is possible for a company to spend huge amounts of cash on SEO without any tangible results. Choosing to optimize your website on your own with the help of paid optimization tools is not a sustainable online marketing solution for your company. SEO can only be a cost effective process if it does correctly and consistently. An SEO specialist can help your company to come up with a comprehensive search engine optimization that will help build its online reputation with search engines.

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SEO

State of SEO in 2017-18

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In the always changing landscape of online marketing and SEO, you can’t help but wonder which way Google is heading with their algorithm changes, of which there has been a few this year!

So let’s look at it from a broad angle and try to figure out what the future holds for SEO:

1. More focus on Content

Google loves content more than ever. So if you have a website without much content or do not have a blog, you should consider it. Because Google is encouraging people more and more to have more content broadcasting on their websites. Search engine optimization has been moving more towards engagement and traffic quality rather than just the power of links. Check out our SEO specialists section for more in-depth information about the current state of affairs in SEO.

2. Quality of Traffic

Google has always loved links. But another thing that we now know they are looking at very much is the flow of traffic coming to your website. This makes perfect sense, because essentially, people who find your website and stay on it, are voting in your favour and telling Google that they are satisfied with what they found. This probably leads to Google believing that you are more relevant to the search query that the person found you through, thus bumping you up in the rankings for those keywords.

There’s a lot more to it that that, but these are the main topics of change that we have noticed in 2017 and heading in 2018, you should be mindful of them.

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